I'm not sure what "highly recyclable" means, but it's clear that Apple is at long last starting to take this important issue seriously--all those toxic chemicals are bad for the planet, bad for the manufacturing crews, and might just be bad for the end users. The company has promised to make similar changes to its entire product line by 2010, so look for more announcements like this in the next few Apple product launch extravaganzas.Specifically targeted: reducing lead, cadmium, arsenic, mercury, and PVCs in
computers and home entertainment components. Apple has also been giving some
thought to its packaging, opting for biodegradable materials and reducing
unnecessary bulk wherever possible. This summer’s 3G iPhones shipped in
Styrofoam-free trays made from potato starch.
Arsenic-free display glass
Construction free of Brominated Flame Retardants (BFRs)
No use of mercury
No use of PVCs
Highly recyclable metal casing
Labels: apple, jason, mp3 player
Whenever we write anything mildly complimentary about Apple Computers, we get jumped in comments by computer class-warriors who call us "fanboys", even though I can't even find the ON switch on an apple machine. While I do appreciate Apple's design sensibilities, sometimes I think the anti-apple brigade might have a point about their arrogance. For example, Apple Computer is sueing "challenging" the City of New York's travel and tourism office. It is running a campaign called "GreeNYC to convince New Yorkers to take steps to reduce greenhouse gases, and hired New York design firm Turf to designed a stylized apple, a symbol of New York since well before Steve Jobs was born.
Apple claims that the GreeNYC mark is "likely to cause confusion, mistake or deception in the minds of consumers."..."Any defect, objection or fault found with [GreeNYC's] goods and services marketed under [GreeNYC's] marks would necessarily reflect upon and seriously injure the reputation which [Apple] has established for its goods and services."
Engadget suggests we and others are over-reacting in calling Steve Jobs and gang "arrogant", "farking stoopid", or suggesting that "Gwyneth Paltrow better rename that kid quick", as commenters in Advertising Age did. They say that
"this isn't a true lawsuit, and Apple hasn't sued anyone -- the city of New York has filed a trademark application for the GreeNYC apple-shaped logo with the Patent and Trademark Office, and Apple has filed its opposition to that application. That's an important part of the trademark registration process, actually: every single trademark application has to go through a 30-day opposition period during which interested third parties can raise their objections. We'd say it's pretty obvious that Apple's got an interest in other apple-shaped trademarks, so it's not particularly surprising that it's taking the first available opportunity to speak up about this one."
Right. And my name's George Harrison. via ::green daily
Labels: apple, NYC, sarah, treehugger
MacBook Air embodies Apple’s continuing environmental progress. It consumes the least amount of power of any Mac and is also designed with the following features to reduce environmental impact:
Highly recyclable aluminum enclosure
Mercury-free LCD display with arsenic-free glass
PVC-free internal cables
Largely recyclable, low-volume packaging
Meets ENERGY STAR requirements
MacBook Air received a Silver rating from EPEAT
Go out on a date with the new MacBook Air here.
Labels: apple, computers, green resources, sarah
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