Every major label is on board in one way or another in corporate-wide greening efforts, ranging from copying on both sides of the paper to the use of energy-efficient light bulbs, according to Bill Werde, deputy editor of Billboard.
Warner Music Group and EMI are working with the Natural Resources Defense Council on a series of greening initiatives. An unnamed environmental agency is advising Sony-owned companies on environmental policies. Universal Music Group follows directives from parent company Vivendi.
One of the most significant changes the labels can have on their environmental practices would be the elimination of the jewel case. “The labels are working with key distribution partners and retailers–the Wal-Marts and Best Buys, which represent two-thirds of all record sales,” Werde says.