Saturday, May 17, 2008

posted by Sarah Krasley @ 4:29 PM
The line-up at this summer's Virgin Mobile Festival leaves very little to be desired: Bob Dylan, She & Him, Kayne West, The Black Keys, Andrew Bird, Wilco, the list goes on and on and on.

With a dude like Richard Branson at the helm, I was not surprised to find a great roster of greening initiatives as an integral part of the festival.

As we've reported before, many festivals do not encourage refillable water bottles and prefer festival goers to purchase branded water on-site, resulting in mountains of plastic water bottles. Not the case at the Virgin Mobile festival, the website asks festival goers to bring their own bottles and refill them at water stations that are spread all across the festival grounds.

Building on their festival greenings from last year that included running the festival on B99 biodiesel fuel, composting, recycling, and biodegradable food service items, the Virgin team is using clean energy, composting at the nearby Chesterfield Farms Organic Recycling to make sure that all food service waste will have a second life in a local park or garden, and much more.

Check out the super fun website here. See you at the races!

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